Following in the footsteps of Dr. Pepper’s atrocious ad campaign, Gillette has a new “Don’t do it like a man” campaign which is encouraging women to use women’s razors by invoking all kinds of gender binary sexist stereotypes about men and women and problematically infantilizing women as “girls.” The banner on their youtube channel says “You’re a woman. Shave like one.” What the actual fuck, Gillette?
I used to have a Venus razor. You know what happened to it? I dropped it accidentally in the shower and the handle BROKE IN HALF. Why? Because it’s made of shitty plastic. So now I have a Gillette Fusion razor “for men.” It’s metal and will thus never break in half. I’m going to have to write them a strongly worded letter about this ad campaign and when it comes time to spend more money on razors I’m going to have to switch companies if they don’t rectify this disgusting ad campaign. Or perhaps I’ll just stop shaving altogether :)
I am getting so sick of this bullshit. At this rate, I won’t be able to eat or drink anything, nor will I be able to shave. STOP BEING SEXIST, ADS, I JUST WANT TO BE A WOMAN CONSUMER. IS THAT SO WRONG?!
If you have a moment, tell Gillette that their ad campaign is offensive, sexist, and really atrocious by calling them at 1-800-GILLETTE, or emailing them here.
this is what I mean when I say gender is fucking irrelevant outside the context of sexuality and reproduction. Apparently, the act of shaving a patch of skin, the tools required, and the various somatic (non-sex body) cells present in that patch of skin differ SO MUCH with respect to gender. I’m sure women and men move the razor in completely different ways across the skin.
Gendering universal actions injects divisiveness into the cracks of every daily act and further encourages all members of the human species to regard each other as inexplicable, irrational aliens*. Because clearly, we need more help with that. And inability to relate to one another as authentic human beings never causes any trouble like fostering fear, hatred and violence..
*Literally. Dude who wrote Men Are From Mars, Women Are From Venus, I’m looking at you.
